What is Doodles (DOOD)?

What Is Doodles (DOOD)?

Doodles is a digital art project that started as a collection of 10,000 unique NFTs (non-fungible tokens). Each NFT features colorful, hand-drawn characters such as humans, cats, aliens, and other playful figures. The artwork is known for its bright pastel colors and simple but distinctive style. Over time, Doodles has developed into more than just a set of collectible images; it aims to create a community-driven brand that extends into music, games, animations, and real-world events.

The project was launched in October 2021 on the Ethereum blockchain and was created by a team with backgrounds in art, blockchain technology, and product development. The goal behind Doodles is to build a creative ecosystem where owners of these NFTs can participate in governance decisions, customize their characters, and engage in various interactive experiences. It has attracted attention for its unique mix of digital art and community involvement.

How Doodles Works

Doodles operates primarily through its NFT collections, including the original 10,000 NFTs on Ethereum and a second customizable collection called Doodles 2 on the Flow blockchain. The Flow platform helps reduce transaction fees and allows users to personalize their digital avatars with traits such as hairstyles, clothes, and accessories. These NFTs can be used in different applications like games and social media, as well as for attending real-world events linked to the project.

The project encourages community participation through a decentralized autonomous organization (DAO), where NFT holders can vote on proposals that affect the roadmap and the use of treasury funds. This governance system gives users a voice in shaping the future of Doodles. Additionally, Doodles has partnered with various brands and artists, including Pharrell Williams, who serves as Chief Brand Officer, contributing to its expansion into music and fashion.

What Is DOOD Token?

DOOD is the official utility token of the Doodles ecosystem. Launched on the Solana blockchain in 2025, DOOD supports various activities within the Doodles universe. It acts as the currency for avatar customization, community governance, event access, staking rewards, and creator grants. The token is designed to power both digital and physical experiences linked to Doodles NFTs.

With a maximum supply capped at 10 billion tokens, about 7.8 billion DOOD tokens circulate publicly after launch. The token includes deflationary features like token burning during purchases and staking to reduce the circulating supply over time. This helps maintain value by controlling inflation. DOOD also enables holders to participate in exclusive events and contribute to the development of the Doodles platform through voting and funding creative projects.

Should You Invest in Doodles?

Investing in Doodles carries the typical risks of the NFT and cryptocurrency markets, including volatility and market fluctuations. The project offers exposure to a unique blend of digital art, gaming, and Web3 technology, but potential investors should carefully consider the evolving nature of NFTs and tokens like DOOD before making any financial decisions.

Conclusion

Doodles started as a colorful NFT art collection and has grown into a broader creative ecosystem with a native utility token, DOOD, supporting multiple use cases. It combines community governance, digital customization, and real-world applications in a way that aims to engage both collectors and creators. While the project shows innovation in the NFT space, new investors should evaluate their own risk tolerance and research thoroughly before investing in Doodles or its native token.