Consensys CEO Lubin Takes Central Role in Creating Ethereum Treasury

• Consensys Leads Strategic Investment in Ethereum
• SharpLink to use $425 million to buy ETH
• Lubin follows treasury model inspired by Saylor

Joseph Lubin, founder and CEO of Consensys, is poised to gain prominence as one of the leading figures behind the institutionalization of Ethereum. SharpLink Gaming, a Nasdaq-listed company specializing in marketing for sports betting and online casinos, has announced plans to raise $425 million to form a corporate ETH reserve, one of the largest ever announced.

The move reflects the well-known strategy of MicroStrategy's Michael Saylor, who stood out for setting up an aggressive Bitcoin treasury starting in 2020. SharpLink intends to sell more than 69,1 million shares as a way to finance the acquisition of digital assets. As the operation progresses, Lubin will assume the position of chairman of the company's board, strengthening Ethereum's institutional presence.

Consensys is leading the investment round, which also includes prominent venture capitalists such as Pantera Capital, Arrington Capital, Galaxy Digital, Hivemind Capital and Primitive Ventures.

With the repercussion of the announcement, Ethereum rose almost 6% and is trading close to US$ 2.700. SharpLink's entry into this market represents an important milestone, as it becomes one of the first public companies to bet in a structured way on ETH as a store of corporate value.

Other institutions have also been increasing their positions in Ethereum. Abraxas Capital Management, a private asset manager focused on cryptocurrencies, has recently stepped up its purchases and now holds almost $947 million in ETH, in addition to reducing its exposure to Bitcoin.

In addition to SharpLink, Upexi, a consumer goods company also listed on Nasdaq, had already signaled a similar move. In April, it announced its intention to raise US$100 million to acquire Solana (SOL) tokens, reinforcing the trend of corporate treasuries diversifying into different cryptos.

The coordinated movement of public companies towards digital assets such as ETH and SOL demonstrates that cryptocurrencies continue to be seen as long-term strategic instruments for storing value and strengthening institutional cash.